The three articles for week 5 all deal with business-to-consumer electronic commerce
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چکیده
The three articles for week 5 all deal with business-to-consumer electronic commerce. B2C e-commerce represents the most visible part of e-commerce, and it has forever changed the way many people shop. Most people enjoy the convenience and time saving resulted from online shopping. One recent study found that the more time-starving a consumer is, the more likely he or she will shop online. Other people enjoy the large selections online stores are able to offer and the ability to comparison shop without leaving home. However, online shopping ranks relative low in terms of its entertainment value when compared to traditional shopping. Especially in certain parts of the world where shopping is an important social event, online shopping fails to appeal to consumers. Many online retailers have realized that the mentality of “if you build it, they will come” will not work in B2C e-commerce. Today, only a handful of online retailers are prosperous, and many others are still struggling to survive. Therefore, understanding consumer behavior online is of paramount importance to the success of online retailers.
منابع مشابه
and Pai - Ling Yin ONLINE
The recent proliferation of e-commerce has led to a great deal of analysis probing the who, what, where, when, and why’s of new opportunities for conducting business online. In this publication alone, articles have ranged from theoretical predictions of the economic forces that will mold the Internet market (see [1]) to invasion-of-privacy issues reflected in empirical analysis of online consum...
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